​Willis Tower (formerly the Sears Tower) is home to one of the most anticipated 103 floor ascents in the US, but it involved a prolonged stay in a dark and lifeless waiting area, below grade.

I led a large multidisciplinary team that transformed this space into a richly immersive and interactive environment that positioned the tower as an integral part of the city’s identity. This experience married the tower’s iconic legacy with its vision for the future while connecting visitors to Chicago’s rich history, culture and people.

Role: Creative Director, Director of Experience Strategy, Hornall Anderson

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