The Sydney Opera House is one of the most celebrated and recognizable buildings in the world, with over 8 million visitors, annually. It is an architectural masterpiece, a World Heritage Site and one of the busiest performing arts venues in the world. It was my distinct pleasure to lead the development of the Visitor Experience Strategy for The House.

A site-wide plan, I led a multidisciplinary team in the development of the overall strategic positioning and a holistically conceived collection of public and ticketed engagements. This diverse range of experiences featured state-of-the-art technology and the adaptive reuse of several existing venues. 

Role: Creative Director, Director of Experience Strategy, Hornall Anderson