I have such tremendous affection and respect for the Nordstrom brand and organization, both professionally and as a consumer. It has been a true highlight of my career to work with them on a significant innovation initiative.

We set about understanding their customer and competitive set, then crafted an ambitious vision for the future of their beauty department. I was the principal driver of the creative and experience strategy that integrated new digital technologies, revenue stream opportunities and customer service behaviors geared to benefit customers and improve the course of Nordstrom's beauty business.

Role: Creative Director, Director of Experience Strategy, Hornall Anderson