s part of a 5-year long engagement with Madison Square Garden, I was very fortunate to be heavily involved with the most visible aspects of their brand as they undertook a holistic $500 million renovation.

The pinnacle expression of the re-imagined Garden was to be two monumental digital ceiling installations within Chase Square, just inside the new entry.

The video clips (please be sure to view them) are motion prototypes for 2 different approaches for Chase Square—ultimately, the full digital ceiling was selected.

Additionally, I'm sharing original concept renderings for interior concourse elements celebrating momentous events in the Garden's history—one for every day of the year (plus an extra day for leap year), drawn from events since The Garden opened its original doors in 1879.

All work was complete and accessible in the fall of 2013.

Role: Creative Director, Director of Experience Strategy, Hornall Anderson