​GE asked Hornall Anderson to craft a narrative framework and experience strategy to inform the design and operationalization of their Innovation Center in Calgary. I led the team that envisioned an experiential workspace filled with cutting-edge digital tools to facilitate energy industry redefining collaboration.

Once the vision was solidified, we worked with Gensler through the design of the space and were responsible for crafting ​all the major environmental interactive installations and content experiences.

Role: Creative Director, Director of Experience Strategy, Hornall Anderson