I accepted the position at Amazon when the project was still highly confidential—I didn't know what I'd be doing until my very first day. It was a leap of faith, and every day, I'm reminded how fortunate I was to be involved in such ambitious, ground-breaking work. The experience brought together everything I'm passionate about. I led the development of the Amazon Go Brand, as well as its physical expression—building a team of Store Experience, Industrial, and Brand Designers to do nothing less than re-imagine physical retail.

Role: Creative Director
 

What is Amazon Go?

Amazon Go is a new kind of store with no checkout required. We created the world’s most advanced shopping technology so you never have to wait in line. With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)

How does Amazon Go work?

The checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. “Just Walk Out” Technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, your Amazon account is charged, and you’re sent a receipt.