I have a passion for blurring the lines between physical and digital. While at Office Depot, I was fortunate to partner with my internal marketing team, Walt Disney, Aurasma, and content production company Fancy Rhino, leading the creative development of an augmented reality experience starring rock band R5.

Back-to-school shoppers who downloaded the Office Depot app and selected its Aurasma “Bring it to Life” feature were able to access a variety of unique ‘Gotta Get INSPIR5D’ experiences.

In store, customers were able to launch an AR version of the band against a physical "stage," posing for selfies to share, socially.

The promotion also included AR-enhanced stickers (a gift with purchase) that came to life with exclusive R5 content—again, powered by HP's Aurasma platform. 

Downloads of the Office Depot app increased 300% during the campaign, and Office Depot was awarded the 2014 Mobile Excellence Award for Best Entertainment Related Marketing Campaign.

Follow this link to download the app and experience the augmented reality stickers:

https://www.aurasma.com/customer-detailed-pages/office-depot-r5/?prev=1160

Role: Creative Direction